COKD-01
Multilingual Website Setup
Your site opens to a second language: separate URLs, translated interface, language switcher and SEO fields.
from $349
Hreflang and Country Targeting
Multilingual Website · Delivery: 3 business days
We make your language versions support each other instead of competing: hreflang tags, canonical checks and country targeting.
What is delivered
- Audit of the current language structure
- hreflang and x-default tags set up
- Canonical check for each language
- Language and country codes defined correctly (e.g. en-GB, nb-NO)
- Language-based redirect rules reviewed
- Duplicate content scan
- Before-and-after check report
Hreflang and Country Targeting
The most common mistake we see on multilingual sites is two languages competing for the same query. The cause is usually missing or wrong hreflang tags and canonical URLs that were never set per language. In this job we audit the current setup, put the tags right and hand over a check report.
What Is Done
- Audit of the current language structure
- hreflang and x-default tags set up
- Canonical check for each language
- Language and country codes defined correctly (e.g. en-GB, nb-NO)
- Language-based redirect rules reviewed
- Duplicate content scan
- Before-and-after check report
Which Symptoms Does This Fix?
Your English page showing up in Turkish searches, visitors from abroad landing on the wrong language, one language version never appearing in Google, or duplicate page and canonical warnings in Search Console usually share the same root: the languages are not linked to each other correctly.
hreflang, x-default and Canonical
hreflang tags tell Google the counterpart of a page in each language. x-default sets which page visitors see when their language or country does not match any of the defined languages. Each language version must point to its own canonical URL; otherwise Google may treat one language as a duplicate and leave it out of search results.
Country Targeting
If you serve the same language to more than one country (for example English for the UK and the US), the country split is made with the language and country codes in hreflang. Google has removed the old country targeting setting from Search Console, so this is the right way today; currency, contact details and content should also suit the target country.
Delivery and Report
The work takes 3 business days in the standard scope. The current setup is audited first, the fixes are made, and a before-and-after check report is handed over at the end. Changes can take from a few days to a few weeks to show in Google, depending on when the pages are crawled again.
If your site does not have a second language yet, see Multilingual Website Setup first.
What is hreflang?
A tag that tells search engines the counterparts of a page in other languages, so Google can show visitors the page in their own language.
Why are my languages competing with each other?
Usually the hreflang tags are missing or wrong, or each language does not point to its own canonical URL. Google then cannot tell which page belongs to which language.
What does x-default do?
It sets which page is shown when a visitor's language or country does not match any of the defined languages; on most sites this is the main version with a language selector.
Do you set country targeting in Search Console?
Google has removed that setting from Search Console. Country targeting is now done with the language and country codes in hreflang and with content suited to the target country; we define those codes correctly.
You did not build my site. Can you still do it?
Yes, on platforms where the tags can be added. We review your site first; if the platform does not allow it, we state this and the options clearly in the quote.
When will I see the result?
The fixes are made within the work period; Google can take from a few days to a few weeks to crawl the pages again. Rankings depend on content, competition and time and are not guaranteed.
What is delivered?
A report showing the changes made and the before-and-after check results.
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Quote on request
Request a quote for Hreflang and Country Targeting
The first call is free. If you have a domain or an existing site, send us the link; we reply within 1 business day.