E-Commerce Website Setup

Which E-Commerce Package Fits?

If you are starting out with a limited catalogue, the starter e-commerce site is enough. For variant products, campaign management and marketplace connections, the professional e-commerce site fits; for multiple languages, B2B price lists and high volume, the advanced e-commerce site.

If you already have a store and want it improved rather than rebuilt, store redesign and sales optimisation is the better starting point.

Cart and Checkout

Revenue is usually lost at the cart and checkout steps rather than on the product page. Forced registration, unnecessary fields, late shipping costs and a slow payment step all lead to abandoned carts. The build simplifies that flow step by step.

Integrations

Virtual POS, shipping, accounting and marketplace connections shape day-to-day operations. They can also be set up individually: payment, shipping and marketplace and accounting integrations are available as separate services.

Products and Variants

Size, colour and model variants are separate stock lines. Get the variant structure wrong and you sell what you do not have, cancel the order and lose marketplace standing. Each variant gets its own stock tracking.

E-Commerce SEO

Title and meta structure for product and category pages, product structured data, sitemap and indexing rules for filter pages are part of the build. Without this, products do not appear as rich results.

Legal Requirements

Distance selling terms, pre-information forms, return and exchange conditions, cookie and privacy notices are placed during setup. Having your legal adviser review them against your own terms is recommended.

After Launch

In a live store, one hour of broken checkout can cost a day of revenue. The e-commerce maintenance plan is recommended after launch.