Website Redesign

Redesign or Rebuild?

If content and URL structure can be preserved, a redesign is cheaper and safer: you keep your current search rankings. If the platform is very old or cannot take new features, rebuilding is the better call. A technical audit report is the lowest-cost way to decide.

Which Redesign Fits?

If the whole site is dated, choose corporate website redesign; if only the look needs updating, design and visual refresh. If the problem is only broken mobile display, mobile responsive fix; if the site is slow, speed and UX improvement; and for a store, e-commerce redesign.

Protecting Your SEO

The biggest risk in redesign work is losing old URLs and with them your rankings. Existing URLs are preserved, permanent redirects are defined where a change is unavoidable, the sitemap is refreshed and index status is monitored in Search Console.

What Changes, What Stays

Changes: design, layout, mobile view, speed, form flows and technical platform. Stays: domain, existing content, URLs, archives and, for stores, product, customer and order data.

Content Renewal

On most dated sites the real problem is the copy, not the design: what you do is unclear, services are squeezed onto one page and there is no call to action. Copy can be rewritten as part of the redesign, with each service moved onto its own page.

Timing and Pricing

Mobile fixes take 3 business days, speed work 4, visual refresh 5, corporate redesign 10 and e-commerce redesign 15. Pricing depends on page count, current platform and the breadth of scope.