Local SEO and Google Business Profile

For a local business the top of the search result is usually the map box. Getting in there depends less on the text on your site than on a properly filled profile, the right category and details written the same way everywhere. In this job we set the profile up from scratch, or take over an existing one and fix it.

Who it is for

Businesses whose customers walk in, or who serve a defined area: clinics, restaurants and cafes, hair salons, repair and service companies, estate agents, law firms. Where there is more than one branch, each location is managed as its own profile.

Why the details have to match everywhere

Google compares your business name, address and phone number across different sources. An old address in a directory, a differently spelled business name on social media, a third phone number on the site: trust drops and the ranking follows. So the job does not end with filling in the profile; everywhere the details appear has to agree.

About reviews

The number and freshness of reviews is one of the weighted factors in local ranking. We leave behind a flow that makes asking easy: a QR code you can put on the table or print on a receipt, and a short link. We do not deal in fake reviews; they breach Google's policy and get profiles suspended when caught.

How it relates to the site

The map pack is a separate ranking from the website. The two feed each other but they are not the same thing. For the search foundation of the site itself see technical SEO setup, and for a page written for your own city see our city pages.